Google AdSense gets a mobile upgrade

[ youtube link ]

It looks like Google's AdSense has been updated to be able to take full advantage of mobile devices that can render full HTML, such as the Pre, by being able to serve text and images on their websites that specifically target those devices.

The move makes sense, considering  the smartphone market looking to grow by 27%, to 177 million units total this year.

From the Google Mobile blog:

New features like this help to nurture the smartphone ecosystem by encouraging the creation of more mobile content and by helping advertisers to grow their businesses by reaching new audiences. Our users' experience is also improved, with increasingly relevant and device-optimized mobile ads that load faster and fit better on small screens.

 [via webpronews]