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What Do You Think of the Palm Pre Ads?

Rédigé par Dieter Bohn le Vendredi 17 Juillet 2009

We know we've been posting a lot of these Palm Pre commercials and, well, we're looking forward to the day when they're not really newsworthy anymore. For now, though - we just can't let this one pass by.

The first, premiere ad with the monks was crazy cool, the second ad was serene and calm, but had a shade of weirdness to it, but we hung in.  This third ad, however, gives us the heebie jeebies, the jibblies, the creeping doom.

We think we know what's going on and what's going wrong.  Basically, what we have here is analogous to the Uncanny Valley.  That valley, if you're wondering, is when you are unable to empathize with a person because they look almost but not quite human. So sayeth Wikipedia:

The "valley" in question is a dip in a proposed graph of the positivity of human reaction as a function of a robot's lifelikeness.

We're not saying actress Tamara Hope doesn't look human, we're saying that Palm seems to be aiming for "Calm. Serene. Peaceful. Natural," -  they are almost but not quite there.  The Uncanny Valley of Serenity, if you will.

Frankly, we're starting to think it's intentional.  I mean, in the above video she references a juggler, and jugglers are one step away from clowns, and everybody knows clowns are creepy as hell. In any case, we came across an early video of iJustine juggling and that combined with her failed attempt to purchase a Pre and the anger that caused inspired the above.

What do you think of the Palm Pre Commercials?
Vote here and comment below!

What do you think of the Palm Pre Commercials?
What do you think of the Palm Pre Commercials?

I love them: They make me more likely to buy a Pre.
I hate them: They are creepy and weird.
I don't really care: Advertising is not a factor for me.

Hat tip to @TheInvsbleMan for pointing out this first traumatizing version of the Pre commercial, another inspiration.

Source :

Tags : palm, pré

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