Using Jana, Unilever Creates Social Media Focus Group of 20,000 Vietnamese Consumers

BOSTON, Dec. 11, 2012 /PRNewswire-iReach/ -- Jana, a Boston-based mobile technology company, partnered with Unilever Vietnam to create a "social media focus group" on Facebook. In just 24 hours, the campaign engaged with approximately 20,000 Vietnamese consumers, doubling the original...

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