U.S. Postal Service Incents Commercial Mailers to Combine Mobile Marketing With Direct Mail

Encourages Use of QR Codes and Other Digital Tools to Increase Returns WASHINGTON, May 14, 2012 /PRNewswire-USNewswire/ -- The U.S. Postal Service is offering the 2012 Mobile Commerce and Personalization Promotion to encourage commercial mailers to use mobile marketing tools...

Source : http://www.prnewswire.com/news-releases/us-postal-...