The Mobile Value Added Services Market in South Asian and Middle East Countries Continues to Grow, Notes Frost & Sullivan

MUMBAI, India, Nov. 25 /PRNewswire/ -- Mobile markets across regions are intensely competitive and some of them have reached saturation in terms of penetration of addressable markets. With tumbling voice tariffs contributing to declining Average Revenue Per User (ARPU) rates, mobile operators are actively pushing for growth of the non-voice value-added services (VAS) market. Despite the economic uncertainties, the mobile services market in South Asian and Middle East countries continues to sustain a growth path, especially in countries such as India.

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