Swrve Creates First Engagement Scoring Ability in A/B Testing, Allows Companies To See Which Mobile App Variants Directly Affect The Business

SAN FRANCISCO, Dec. 9, 2013 /PRNewswire/ -- Swrve, the leader in relationship marketing for mobile apps, today announced the market-first availability of engagement scoring in A/B testing, making it easier for brands to know which mobile app variants deliver effectively on their business...

Source : http://www.prnewswire.com/news-releases/swrve-crea...