Ecran Mobile
Web Review

Sprint's Now Network Campaign Wins Golden Lion

Rédigé par Annie Latham le Lundi 6 Juillet 2009

 Sprint just took home one of the world’s top advertising prizes at the 56th Cannes Lions International Advertising Festival on June 27 for its tech-savvy Now Network™ campaign.

Sprint beat out several well-known campaigns from other notable competitors to win the Gold Integrated Lion award. A total of 2,205 entries were submitted in the Cyber category from organizations worldwide from which 208 finalists were selected. The Sprint Now Network campaign also took home five other awards – four Silver Lions and a Bronze Lion in the Digital Category. Sprint was the only brand to win multiple awards within a category. Additionally, Goodby, Silverstein & Partners, Sprint’s advertising agency, was recognized as Interactive Agency of the Year at Cannes.

The Cannes Lion awards add to an impressive list of honors Sprint received earlier this year for the Now Network campaign, including Gold at the Clios, Gold at the New York Festivals, Silver Pencils at the One Show, and winner at the Association of Independent Commercial Producers (AICP) Next Awards Show and the D&AD Awards Show. Sprint also won top honors at the Webby Awards and was a finalist at the New York Festivals both awards given for the Get Work Done Now™ advertising campaign.

Any readers here swayed to the Pre by the Now Network campaign?


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