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Snapchat vs. Instagram: What marketers need to know

Rédigé par via @mofrance le Jeudi 1 Janvier 1970



As Instagram’s Stories product creating huge competition to Snapchat, brands and advertisers are trying to figure out which works best. Here’s a cheat sheet stacking up the two platforms.

Users

  • Instagram monthly active users: 700 million; daily active users at 400 million
  • Facebook’s me-too strategy seems to be working, at least in the short run. Instagram Stories surpassed 200 million daily users at the end of April.
  • According t...

    Source : https://digiday.com/marketing/cheatsheet-snapchat-...


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