Snapchat vs. Instagram: What marketers need to know

As Instagram’s Stories product creating huge competition to Snapchat, brands and advertisers are trying to figure out which works best. Here’s a cheat sheet stacking up the two platforms.

Users

• Instagram monthly active users: 700 million; daily active users at 400 million
• Facebook’s me-too strategy seems to be working, at least in the short run. Instagram Stories surpassed 200 million daily users at the end of April.
• According t...
  
  Source : https://digiday.com/marketing/cheatsheet-snapchat-...