EcranMobile.fr : l'actualité du marketing mobile

Research finds iPhone hurting operators, Boy George unavailable for comment




Filed under: , , ,


We've long since known that Apple (as opposed to AT&T) was getting the better end of the pair's exclusive partnership here in America, but new research from Strand Consult has found that the situation is fairly similar all around the globe. According to the report, nary a one of the telecom operators it studied had seen a boost in market share, revenue or earnings as a result of introducing the iPhone, and some carriers even issued profit warnings due to the heavily subsidized handset. The study goes on to shed pity on firms like SingTel and TeliaSonera, both of which are purportedly seeing margins and ARPU (average revenues per subscriber) sink due to Apple's darling joining the fray. But really, we can't help but express our doubts about the all encompassing, almost sensationalized nature of this; we've watched AT&T's profits soar ever since it snagged the iPhone, and considering that every iPhone buyer also coughs up a significant monthly fee for a data plan, we can't imagine revenues tanking that severely. Or, you know, maybe we're all just getting a really good deal on our bloated iPhone plans.

Continue reading Research finds iPhone hurting operators, Boy George unavailable for comment

Research finds iPhone hurting operators, Boy George unavailable for comment originally appeared on Engadget Mobile on Mon, 17 Aug 2009 14:31:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Source : http://www.engadgetmobile.com/2009/08/17/research-...


Lundi 17 Août 2009


Veille Twitter | Communiqués | Web Review


Recherche Archives



Inscription à la newsletter