Pepsi MAX Brings Fans to the Forefront of 'What's Next' When Music Meets Digital at South by Southwest

PURCHASE, N.Y., March 10, 2011 /PRNewswire/ -- The South by Southwest (SxSW) festival beginning March 11 is known as a hotbed of emerging trends in music, technology and film, and Pepsi MAX is excited to offer a robust, one-of-a-kind experience that celebrates the convergence of digital and music. P