Ovi Mail: 10 million accounts created in 18 months all over the globe

How embedded is email in your life? Do you wake up in the morning and the first thing you do after shutting off the alarm clock on your mobile device is check if there are urgent emails that need your prompt reply? Yup, I do that too. I also ...

How embedded is email in your life? Do you wake up in the morning and the first thing you do after shutting off the alarm clock on your mobile device is check if there are urgent emails that need your prompt reply? Yup, I do that too. I also have my morning coffee in front of my laptop while reading through important emails from colleagues before I drop my kid off at preschool. Back at my laptop I continue my day working through dozens of emails. And like many of you, I switch between corporate and personal email accounts to keep up with all parts of my life…  My sister writes to me daily on my Ovi Mail account to share news from my family and let me know the latest political developments in my home country. She also loves her two nieces very much and wants daily updates on them. I answer her emails and then check to see what’s new on Ovi Music… but that’s another story which I will tell in another post.

So you can easily say that email is a huge part of my day. Now imagine there’s another me living in a country with limited access to the fixed Internet or PC. That person’s only chance to stay in touch with friends, family and business partners is via her mobile device with an easy-to-use email account. This is why we created Ovi Mail: a free email account that can be created directly from a Nokia phone, no PC required. We know that 25% of world population already has an email address, and for the other 75% there is Ovi Mail: a free email account from Nokia that is easy to create, set up and use so consumers everywhere can stay in touch with the important people in their lives.

When the service was launched at the beginning of 2009 few people imagined we would celebrate 10M Ovi Mail accounts by June 2010.  This milestone really shows that consumers value the “ease of use and relevance of the service” – to quote one of my colleagues who proudly emailed us when Ovi Mail won the Best Value Added Service 2009 Award in Indonesia just a couple of weeks ago.

Ovi Mail is designed for first time email users in emerging markets and has been very successful in countries like Indonesia, Vietnam, Bangladesh (see our post about Ovi Mail in Bangladesh here), India, China, Kenya, Nigeria and Thailand and many others around the globe. In these emerging markets Nokia has helped bridge the “digital divide” by bringing mobile email to everyone. And although Ovi Mail is highly popular in emerging markets as the first and only email account, it is also broadly used by people with other email accounts because their Ovi ID allows them access to the full range of Ovi services, including Ovi Mail.

Click here to view the embedded video.

So, today we are celebrating a key milestone: 10 million Ovi Mail accounts, in less than 18 months since launch, in 26 languages, and on almost 200 Nokia devices. Quite impressive, don’t you think? Celebrate with us and tell us your story on how you first used Ovi Mail in the Comments section, via Twitter (use hash tag #OvibyNokia) or via email to ilsebzimmer@ovi.com

-Ilse

Source : http://blog.ovi.com/2010/06/07/ovi-mail-10-million...