Nokia introduces Ovi Life Tools in Nigeria

Hi Ovi fans! My name is Mukul and I am working for the Ovi Marketing Communictions team at Nokia. Today I was reading the technology section on the New York Times online and I was pleased to find a very nice article about Nokia introducing Ovi Life Tools in Nigeria, ...

Hi Ovi fans!
My name is Mukul and I am working for the Ovi Marketing Communictions team at Nokia. Today I was reading the technology section on the New York Times online and I was pleased to find a very nice article about Nokia introducing Ovi Life Tools in Nigeria, one of Africa’s fastest growing economies and the continent’s largest mobile market.

What I particularly loved in that article was the way the author is explaining the current situation in emerging markets like Nigeria, India, Indonesia and China.

On Saturday at dawn, hundreds of farmers near Jhansi, an agricultural center in central India, received a succinct but potent text message on their cellphones: the current average wholesale price for 100 kilograms of tomatoes was 600 rupees.
In a country where just 7 percent of the population have access to the Internet, such real-time market data is so valuable that the farmers are willing to pay $1.35 a month for the information.

This is why today, Ovi Life Tools have already over 6.3 million users. But what are Ovi Life Tools in detail?

Click here to view the embedded video.

Services available include:

• Healthcare services: Mother and childcare, health & fitness and disease information.
• Agriculture services: Market prices (e.g. cocoa, beniseed (sesame) and fish), news & advice and weather.
• Education services: Learn English, acquire general knowledge and access exam results.
• Entertainment services: Football results, music, news alerts, horoscopes and jokes.

Nokia Ovi Life Tools in Nigeria will be offered on the Nokia 2690 and on the Nokia C1-01 through two of Nigeria’s largest operators, Zain/Airtel and Glo Mobile, at the affordable price of N250 (€1.25) for the agriculture service and N200 (€1) per month for all other subscriptions. More devices will be added in the future.
The service will be available countrywide in Nigeria in three languages – English, Hausa and Pidgin English.

Source : http://blog.ovi.com/2010/11/02/nokia-introduces-ov...