Nielsen: free beats content in mobile video apps

Most people using video apps are concerned more about how much it costs than what it contains, Nielsen said on Monday. A disproportionately large 63 percent of those using apps on iPhones, iPads, Android and elsewhere considered the price "very important" and wanted it either free or with a low subscription. Only 42 to 47 percent were sincerely concerned about what and how much video there was....



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