Nielsen: Android men like Maps, women like Facebook

Consumer preference research house Nielsen has published findings from audience measurement data collected from Android smartphone users. The company found that Android Market was the top ranked app, followed by Google Maps, GMail, Facebook and Google Search. Nielsen also found that there were some gender differences with Google Maps having the second greatest reach for men after Android Market, while women preferred Facebook....



Source : http://feeds.electronista.com/click.phdo?i=f4bc969...