New consumer study finds that, with apps such as Whatsapp and Kik Messenger, 15 percent of smartphone users prefer direct messaging over social media

NEW YORK, Feb. 18, 2014 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, today published a new report that details the seven distinct types of mobile consumers, ranging from those who...

Source : http://www.prnewswire.com/news-releases/new-consum...