New Research Reveals a Clear Opportunity for Mobile Loyalty Reward Programmes to Capitalise on Consumer Interest and Create a Bigger Impact in Africa

CAPE TOWN, South Africa, July 4, 2011 /PRNewswire/ --   Nigerians are familiar with rewarding loyalty, 39% participate in current telecom operator schemes to encourage loyalty and 46% in schemes to increase spend A new study on CRM and Loyalty unveiled by Buongiorno (FTSE Italy STAR: BNG) a l

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