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Mobile Marketing Association Launches Industry's First Global Mobile Survey Research Panel at Mobile Marketing Forum in Los Angeles

Rédigé par La Rédaction le Mercredi 18 Novembre 2009

LOS ANGELES, Nov. 17 /PRNewswire/ -- The Mobile Marketing Association (MMA) ( today announced the launch of the MMA Global Research Panel, the industry's first research capability to collect data via the mobile channel. Produced in partnership with Kinesis Survey Technologies, the panel is designed to provide brands and agencies with deep, actionable insights into marketers' integrated mobile campaigns, objectives and outcomes.

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