MMA Launches Mobile Study "MXS"

NEW YORK, Aug. 29, 2012 /PRNewswire/ -- During a closed-door, invitation only meeting at the MMA CEO and CMO Summit, the MMA unveiled its new initiative, "MXS" which challenges marketers and agencies to look deeper at how they are allocating billions of ad dollars in their marketing...

Source : http://www.prnewswire.com/news-releases/mma-launch...