LAZO makes available a new FREE service to all OOH operators and advertisers that could potentially enable the more than 1.5 million outdoor advertising structures in the US to be accessed by consumers using Smartphones.

BOCA RATON, Fla., March 4, 2013 /PRNewswire-iReach/ -- LAZO, an innovative interactive smartphone application, which uses proprietary technology to allow consumers using smartphones to capture and interact with Out Of Home advertising such as billboards, is allowing  operators of OOH...