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It's Time: Enough with this Palm Pre Campaign

Rédigé par Dieter Bohn le Jeudi 20 Août 2009 | Lu 140 fois



Imagine a world where Palm's commercials for the Pre were uncontroversial, effective, compelling, and well liked.  A world where Palm followed up on the original "Flow" commercial with ads that established the Palm Pre as a brand to be reckoned with.  Despite some focus group approval of their followup ad, that is not the world we live in.  Instead, we live in a world where the Palm ads are 'creepy.'

Yes, Modernista! still backs their ads and yes, in our world they've got us talking about them ad nauseum.  What about the world of Mad Men? Perhaps the professionals in the field have some Don Draper flashes of insight into what these are all about? According to the folks interviewed by ADWEEK, it's just as much a mystery to the pros as it is to us.

Let's peruse the reactions, shall we?  After the break, their thoughts and mine.

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Source : http://feedproxy.google.com/~r/Precentralnet/~3/2y...

Tags : palm, pré

              


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