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Facebook prepares WhatsApp ads

Rédigé par via @mofrance le Jeudi 4 Octobre 2018

Instant messaging app WhatsApp will reportedly carry adverts from 2019 as parent Facebook seeks a return on the billions of dollars it spent acquiring the business [1] in 2014. Forbes reported WhatsApp will begin to show targeted ads in its Status feature and there are plans to roll out marketing messages to its business client in the future. Four years since the acquisition, Facebook has kept WhatsApp ad-free, but the social media giant is now reportedly seeking to monetise the platform. Advert...

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