Consumers Transform From Simple Party Hosts to Master Mixologists With Diageo's New thebar.com iPhone App

NORWALK, Conn., Sept. 23 /PRNewswire/ -- Diageo has launched a new iPhone app for its cocktails site, thebar.com. With 83 percent of adult consumers conducting party planning research before they even leave home -- this app gives them the chance to be responsible master mixologists and the ultimate

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