CBS Outdoor's txt2go is a Slam Dunk for the New York Knicks

NEW YORK, Jan. 12 /PRNewswire/ -- As part of the New York Knickerbockers 2009-10 season "Declare" marketing campaign, the Knicks marketing team worked with CBS Outdoor's text messaging platform, 'txt2go,' to develop an interactive out-of-home media campaign that ran during the early part of the seas

Source : http://www.prnewswire.com/news-releases/cbs-outdoo...