BIA/Kelsey: Call-Based Ad Market Poised for Explosive Growth, Driven by Mobile Penetration and Advances in Call Analytics

CHANTILLY, Va., June 18, 2012 /PRNewswire/ -- The call-based advertising market, which includes all ads that use call-based lead tracking, is poised for explosive growth, according to a new report by BIA/Kelsey. Key growth drivers include the emergence of increasingly sophisticated call...