Arbitron Announces Next Generation Electronic Audience Measurement: PPM 360™

COLUMBIA, Md., June 21 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE: ARB) announced today its new generation of audience measurement, the PPM 360 technology, a flexible, convenient solution to measuring media by extending the Portable People Meter(TM) (PPM(TM)) technology onto a wireless platform.

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