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Surprise, no one buys things via Alexa

Rédigé par via @mofrance le Mardi 7 Août 2018 | Lu 177 fois

Some numbers published in a report from The Information reveal that very few owners of Alexa-powered devices use them for shopping. Of about 50 million Alexa users, only about 100,000 reportedly bought something via voice interface more than once. It’s not exactly surprising, but it may still harm the narrative of conversational commerce that Amazon and others are trying to advance.

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