Paramount resists pressure, gives Redbox same-day movies




Paramount bucked the trend to major resistance towards non-traditional movie rentals by striking a same-day deal with Redbox. Under the terms, both Blu-ray and DVD movies will be available through the on-the-spot kiosks the same day as they're available to rent elsewhere. The movie studio rejected the fears that have led Warner Bros. and other studios to try and force 28-day delays, arguing that there's ultimately no impact to giving RedBox $1 rentals at the same time....

Source : http://www.electronista.com/articles/10/06/15/para...


Mercredi 16 Juin 2010

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