Mobile App Industry Leaders Partner to Launch First-Ever Open API Standard for User Acquisition Marketing Campaigns

SAN FRANCISCO, March 29, 2012 /PRNewswire/ -- Leading user analytics innovator Kontagent today announced the launch of the Mobile Acquisition Transparency Alliance (MATA), creator of the mobile industry's first-ever open API designed to bring transparency and efficiency to data...

Source : http://www.prnewswire.com/news-releases/mobile-app...

Mobile App Industry Leaders Partner to Launch First-Ever Open API Standard for User Acquisition Marketing Campaigns

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