Low Brand Loyalty Among BlackBerry Users May Be Fueled by Corporate Mandate

MOUNTAIN VIEW, Calif., Sept. 23 /PRNewswire/ -- Companies that force employees to use BlackBerries may be indirectly hurting the brand by fomenting low user loyalty, according to the latest Crowd Science (http://www.crowdscience.com) study into smartphone brand loyalty. Only 35% of survey responden

Source : http://www.prnewswire.com/news-releases/low-brand-...

Low Brand Loyalty Among BlackBerry Users May Be Fueled by Corporate Mandate

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