In 2018, the video bubble will burst

In 2017, the “Great Pivot to Video” became synonymous with a desperation strategy for publishers trying to find sustainable business models. The crash landing of Mashable — Ziff Davis bought it for just $50 million when Mashable raised $46 million in venture capital over the years — will be joined by many others in 2018, as publishers find no jackpot at the end of the video rainbow.

Publishers’ video ...

Source : https://digiday.com/media/the-video-bubble-will-bu...