How Facebook is pitching Watch to advertisers

Facebook is out shopping Watch to advertisers and their agency ad buyers by pitching it as a way to get the most of their current Facebook spend.

According to six agency ad buyers interviewed for this article, Facebook Watch, which only offers mid-roll programmatic ad breaks and is now starting to test pre-roll ads, is being sold the way Instagram or Facebook Audience Network was sold when those first launched.

“They’re telling us, working togethe...

Source : https://digiday.com/marketing/facebook-pitching-wa...