After four successful live events in London, more than half a million downloads of games and apps from the Store, amazing worldwide participation, Conspiracy for Good pilot Read the Signs, created by Tim Kring (Heroes) and Ovi, has come to an end. Have you attended any of them?
We love to describe this revolutionary initiative as a social benefit entertainment pilot because, as Tim Kring says
We had a team of more than 130 experts working behind the scenes in five countries across three continents making sure that this was the best entertainment experience possible and to ensure the charity causes were the true heroes of this immersive story.
Click here to view the embedded video.
The results are fantastic: 50 scholarships for young women in Africa and five children’s libraries in Zambia in association with Room to Read, which will be stocked with more than 10,000 donated books in association with the Pearson Foundation. These highlights join many other worthy causes that were supported by the CFG movement including Kids Company, Doctors of the World and READ International.
But of course Conspiracy for Good was also about entertainment. A new kind of entertainment in which the storyline played itself out across multiple platforms. Participants became part of the story and found tools and clues to move the narrative forward both in the online and real worlds by using Ovi powered music, apps, mobile games, alternate reality gaming (ARG), live events, and interactive theatre.
Click here to view the embedded video.
Although the Read the Signs pilot has come to an end, you are definitively invited to stay tuned for clues about the next episode
Source : http://blog.ovi.com/2010/08/12/conspiracy-for-good...