Andy Rubin’s ‘Essential’ brand is actually a copycat, new lawsuit claims

adresse: http://bgr.com/2017/06/05/essential-phone-spigen-lawsuit-lol/, content:

Last week, Andy Rubin launched his new Android phone, branded Essential, to much fanfare and breathless profiling. The phone is the kind of thing the tech industry loves: high-end specs, a focus on design, no software bloat, and a legendary designer behind the scenes pulling the strings.

But breaking into the luxury smartphone market is absurdly difficult at this point, and Rubin's Essential seems to be a fantastic device without a plan. It's lacking any clear retail strategy beyond "please buy this from our website," and now it looks like even the week-old brand name might not last.

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, date: June 5, 2017 at 06:25PM, nom: Boy Genius Report, site: http://bgr.com, tag: Mobile2.0,Top blogs - high-tech, titre: Andy Rubin’s ‘Essential’ brand is actually a copycat, new lawsuit claims

Source : http://bgr.com/2017/06/05/essential-phone-spigen-l...