‘AR is the next internet’: Snapchat gets $1 mil. a day for branded lenses

Snapchat’s 3-D augmented reality lenses are the newest marketing ploy that allows people to put virtual avatars or Bitmojis in a real-life setting. Brands like Budweiser, BMW and this month, McDonald’s have tested this AR development.

The AR lenses are not cheap — and Snapchat seems to be aggressively selling them to holding group agencies, claiming its AR technology is among the best, ac...

Source : https://digiday.com/marketing/ar-next-internet-sna...